UrBling , also known as Urban Grunge , is an aesthetic that peaked during the mid-2000s, gaining prominence after the decline of the Y2K Futurism aesthetic and coinciding with the similar McBling . It started in the late 1990s (c. 1999) with ads such as Comedy Central bumpers. Unlike McBling, UrBling focused less on the "bling" aspect and more focused on urban, grungier motifs. The result is a melting pot of elements from Graffiti Pop , Corporate Grunge , and Kustom Kulture.

The aesthetic is characterized mainly by visuals from the early to late 2000s and is described as a form of "Urban-McBling." It shares maximalist and visually excessive elements similar to McBling but is less focused on bling. Key visual motifs include silhouetted streetlights, power lines, buildings, highways, and grungy effects. Other recognizable features are wings, crests, flames, tribal tattoo-like motifs, paint splatters and drips, and colors that tend toward sepia tones with reds, yellows, and oranges, alongside blacks and greys.

Typography and graphic styles within Urbling include slab sans-serifs, graffiti and stencil motifs, and gothic fonts. The overall effect has a grungy, urban feel, with influences drawn from "Kustom Kulture." It carries a masculinized aspect compared to the more bling-heavy McBling, reinforcing certain gender roles in its marketing and cultural presentation at the time.

UrBling was the aesthetic of choice for many popular AAA or AA games in the 2000s.